Building advertising for the way people use AI
If your business advertises or is considering advertising on ChatGPT, a new image-based ad format and better campaign-tracking integrations are being tested with an initial group of US advertisers this month. For everyday ChatGPT users, ads will start appearing in image-generation results but are labelled and do not affect the answers you get.
What changed
Source summary
OpenAI introduced a new visual ad format that appears during ChatGPT image generation, alongside expanded measurement integrations (Hightouch, Tealium, LiveRamp, AppsFlyer, Triple Whale, Adjust and others) and brand-safety pilots with DoubleVerify and Integral Ad Science. Ads are labelled, kept separate from the generated image, and do not influence ChatGPT's answers. Testing begins later this month in the US with an initial group of advertisers.
Why it matters to your work
Practical interpretation
If your business advertises or is considering advertising on ChatGPT, a new image-based ad format and better campaign-tracking integrations are being tested with an initial group of US advertisers this month. For everyday ChatGPT users, ads will start appearing in image-generation results but are labelled and do not affect the answers you get.
What to try next
If you run paid digital marketing, keep an eye on OpenAI's new ChatGPT ad format rolling out to an initial group of US advertisers this month — it may become a channel worth testing once it is more widely available.
Source & availability
This is a summary of a published provider announcement, with practical context from SCALA’s feed.
Plan, region, workspace and rollout conditions may affect access in Australia. Check the original source for current availability.
openai.com