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New ways to shop in ChatGPT

If you shop online, you can now upload a selfie in ChatGPT and see how clothes or accessories would actually look on you before buying, then save favourites to a folder so you do not lose track of what you liked.

Read the original source 3 min read

What changed

Source summary

OpenAI added virtual try-on to ChatGPT: a "Try on" button on clothing and accessory product listings lets users upload a selfie and generate a virtual try-on with ChatGPT Images, with the reference photo saved (editable or deletable in Settings → Personalization) for future try-ons. Users can also save products to Favorites or organise finds into folders in their ChatGPT Library. Available on mobile and web.

Why it matters to your work

Practical interpretation

If you shop online, you can now upload a selfie in ChatGPT and see how clothes or accessories would actually look on you before buying, then save favourites to a folder so you do not lose track of what you liked.

When this could help

Useful when browsing clothing or accessories in ChatGPT and you want a quick visual preview, or want to save and organise items you're considering rather than losing track of them across chats.

A new "Try on" button on clothing and accessory product listings lets you upload a selfie and generate a virtual try-on with ChatGPT Images, so you can preview how an item would look on you before buying, and keep track of items you liked.

How to get started

  1. Browse clothing or accessory listings in ChatGPT; a "Try on" button appears on eligible product listings.

    Provider guidance ↗

  2. Take or upload a selfie when prompted; ChatGPT Images generates the virtual try-on.

    Provider guidance ↗

  3. Your reference photo is saved for future try-ons; edit or delete it any time in Settings → Personalization → Reference photos.

    Provider guidance ↗

  4. Save items you like to Favorites, or organise them into folders inside your ChatGPT Library.

    Provider guidance ↗

Try this · The SCALA method

Give AI a clearer brief

Situation
You're considering a clothing or accessory purchase and want a quick visual check before committing.
Consultant
Act as a personal shopping assistant.
Action
Show me [the item or type of item] and let me try it on with my reference photo, then save it to a folder called [folder name] so I can compare it with other options later. [Fill in the item and folder name.]
Language
A short visual preview plus a one-line note on fit or style, nothing more.
Ask
Confirm which reference photo is being used before generating the try-on, especially if you have uploaded more than one.

SCALA suggested prompt · Adapt the context and check the result.

Learn the SCALA method →

Build it into your routine

SCALA suggested workflow

  1. Comparison shopping

    When comparing a few clothing or accessory options over several days, save each to a named Library folder and try each on with the same reference photo before deciding.

What to check

  • The reference photo used for try-ons is stored in your account until you edit or delete it yourself via Settings → Personalization → Reference photos — review what's saved there periodically. Source ↗

Sources & provider guides

Official documentation checked 12 Oct 2026. SCALA prompts and workflows are suggestions, not claims of hands-on testing.

Source & availability

This is a summary of a published provider announcement, with practical context from SCALA’s feed.

Plan, region, workspace and rollout conditions may affect access in Australia. Check the original source for current availability.

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