ChatGPT Ads expands across Europe

What changed

Source summary

OpenAI is expanding ChatGPT Ads to 31 European countries, including Germany, France, Spain and Italy, in its largest rollout since US testing began in February. Ads will only appear for users on the Free and Go plans — paid subscriptions stay ad-free — and OpenAI says conversations remain private from advertisers.

Why it matters to your work

Practical interpretation

Ads are now live across 31 European countries for ChatGPT Free and Go plan users — paid plans remain ad-free and conversations stay private from advertisers. Worth factoring in before standardising on a free tier for client-facing work.

When this could help

Relevant now for European marketing teams who want to test a new ad channel. Also relevant for organisations deciding whether to keep teams on Free/Go plans (ads shown) or upgrade to Plus/Pro (ad-free).

ChatGPT Ads are now available across 31 European countries with CPM and CPC bidding, conversion optimisation, geo-targeting, custom audiences, and tracking via OpenAI Pixel, Conversions API, and third-party integrations. Ads appear only on Free and Go plans — Plus, Pro, and Enterprise remain ad-free. A self-service Ads Manager is available from Aug 31.

Build it into your routine

SCALA suggested workflow

1. Plan-tier audit

   If your organisation uses ChatGPT on Free or Go plans, note that ads now appear in 31 European markets. Factor this into plan-selection decisions — Plus/Pro/Enterprise are ad-free.

What to check

• Ads only appear on Free and Go plans. Plus, Pro, and Enterprise users see no ads. Source ↗
• Specific CPM/CPC rates are not published. Only European markets are included in this expansion. Source ↗